This is a really good post and Nintendo’s philosophy of supporting “play first” is one of the biggest reasons why the Nintendo Switch is selling so well right now.
Like, Microsoft can spend billions of dollars a year putting on these extravagant shows demonstrating the Power of the Cloud and showing just how many beads of sweat they can render in real time on the driver’s asscheek as he drives a photorealistic replica of an expensive supercar that I can only imagine breathing the exhaust of. Sony can show you the most immersive Dad Simulator that will make you Feel things you never thought yourself capable of Feeling.
But you know what’s beating both of those companies?
An underpowered Nvidia tablet that you can plug in to your TV.
Why?
Because it’s got Mario and Zelda on it, and the eShop has a highly curated list of fun, inexpensive indie games.
Sure, PS4 and Xbox One have all of those same inexpensive indie games, but they bury them under countless advertisements for streaming services, TV shows, and sports events. In order to get to the part of the store that’s just video games on your Playstation 4, you need to go through like three sub menus before you stop seeing TV shows.
And that’s on a console with the word “Play” in the goddamn name.
On the Switch, you see video games first. The link to the eShop is right there. You can click the link to the eShop and it’ll immediately show you twenty brand new fun pixel games. The only sub menus in the eShop are re-arrangements of the games so you can see what’s new, what’s selling well, what’s coming soon, and what’s discounted.
People love the “pick up and play video games” appeal of the Switch. They don’t care about ass sweat, they don’t care about feeling like you’re watching a movie, they want to see Mario jump.
If it’s not fun, what’s the point?
That’s not to say that narrative-based games or games with stellar graphics are invalid, not at all. I love a good narrative-focused game. It’s just that those things are relatively niche. Sony and Microsoft spend billions of dollars marketing niche products when the mainstream audience just wants to see Mario jump.
Nintendo is the only company that understands that people buy video game consoles to play video games. Not to jerk off to graphics running at 4k that run like a slideshow and therefore feel awful to control. Not to pay for fifty dollar a night Baseball PPVs. They wanna play a video game, and the Switch delivers that clearly, quickly, and wherever they want it. That’s why it resonates with people.